OPEN HOUSE PROGRAM CASE STUDY
The Napa Valley Register partners with Classified Concepts to deliver the most updated information to their open house shoppers. The idea to create a detailed map of open houses to show proximity of the open houses to one another came about during a "top real estate offices" meeting. NVR did some research to determine the best platform and end product, and eventually decided on Classified Concepts. Napa’s comprehensive open house program launched in less than one month.
Best of all, the Napa Valley Register told us that the Open House program from Classified Concepts has not only secured their leadership position in the local market, but it has added to their revenues! Prior to this launch their revenues were down 2% and pointing to further decline. They ended their fiscal year up 3%! More importantly, they share that the program showed their clients and readers that they are the ONLY place to search for weekly open houses!