CLASSIFIED CONCEPTS RELEASES NEW MOBILE PROGRAM, CC TEXT™, ENABLING CLASSIFIED LISTINGS TO BE SENT TO CELL PHONES, OTHER MOBILE DEVICES
Santa Barbara, CA — [September 8, 2008] — Classified Concepts, a leading provider of print and online classified advertising solutions, announces the release of CC Text™, a new addition to its locator map programs that will enable newspaper readers to send detailed information from classified listings to their cell phone or other mobile device.
Classified Concepts' revenue-generating map programs provide client papers with a weekly print map, plotting the locations of open house, new builder, rental, garage sale, auto, or entertainment listings. A companion map on the paper's website provides additional features such as enhanced listings and driving directions. Revenue is generated from the new advertising and sponsorship opportunities on and around the print and online maps.
Classified Concepts' latest addition, CC Text™, provides newspapers with a code for each classified listing, which the paper publishes in print. The reader can then text the code on their cell phone, PDA, or other mobile device, and receive extended listing information, including location, price, open days and time, advertiser contact information, photos, and even driving directions.
"The use of mobile devices to access information is becoming more and more common, and is especially popular among the 18-24 age group, which is typically a challenging demographic for advertisers to reach through more traditional newspaper options," said Sarah Sinclair, Classified Concepts Client Services Manager. "This ‘on-the-go' audience demands local information, anytime, and anywhere. Through CC Text™, newspapers can put their advertisers literally into the palm of their readers' hands. "
"And, CC Text™ is easy to implement, while being cost-effective," continued Sinclair. "As a value-ad to Classified Concepts' already successful print directory program, it is included in the price. We have already helped many newspapers integrate their print and online classified ad offerings, and now we are making it very easy for papers to take advantage of the newest frontier in advertising."
For more information, contact Stephanie Jensen at 805.685.3100 x 107, or stephanie@maps.com
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